tag:blogger.com,1999:blog-36581096213270047582024-03-13T18:04:17.860+05:30Web AnalyticsIndhumathi Kannanhttp://www.blogger.com/profile/17085506633045398433noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-3658109621327004758.post-15548287669147313322011-04-20T22:43:00.009+05:302011-07-20T12:37:04.454+05:30Sitecatalyst version 15<div dir="ltr" style="text-align: left;" trbidi="on"><div style="color: black;">Finally sitecatalyst version 15 has been officially released after much anticipation.</div><div style="color: black;">I have'nt used it yet, though wanted to share what I 've heard about it.</div><div style="color: black;">There are quite a lot of resources in the web, going on about Adobe sitecatalyst v15.</div><div style="color: black;">So I prefer to keep this short, just giving a bird's eye view of what it is and what is not.</div><div style="color: black;"><br />
</div><div style="color: black;">To start with, once you decide to migrate to sitecatalyst v15, there is no looking back.Because the <b>migration cannot be rolled back</b>. So do enough research and analysis before you decide.</div><div style="color: #660000;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-0YitefVpum8/Ta8a3StQuPI/AAAAAAAAAAc/OZd0m6ZeB3I/s1600/3822203-no-way-yellow-road-sign-against-a-white-background.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="226" src="http://2.bp.blogspot.com/-0YitefVpum8/Ta8a3StQuPI/AAAAAAAAAAc/OZd0m6ZeB3I/s320/3822203-no-way-yellow-road-sign-against-a-white-background.jpg" width="320" /></a></div><div style="color: #660000;"><br />
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</div><div style="color: black;">Sitecatalyst15 is built on a completely new architecture. Though this back end change will not be visible to user, this change brings with it a lot of exciting and much awaited features.</div><div style="color: black;"><br />
</div><div style="color: black;">The first thing that's great about sitecatalyst15 is the segmentation part.</div><ul style="color: black; text-align: left;"><li>Yes, <b>segmentation </b>is now an out of the box feature in sitecatalyst and ASI is not required.In fact, once migrated to sitecatalyst 15, ASI will not be available to the users. </li>
<li>Another beautiful thing is that <b>all eVars can now be fully</b> <b>subrelated</b>. How great is that!!</li>
<li>And <b>visits will include all visitors</b>, regardless of whether they accept cookies or not.</li>
<li>One could make use of <b>Pageviews, Visits, and Unique Visitors </b>metrics on all reports.</li>
<li><b>Bounce rate</b> is finally a standard metric.</li>
</ul><ul style="color: black; text-align: left;"></ul><div style="color: black;">These features have made sitecalyst15 to be much wanted.</div><div style="color: #783f04;"><br />
</div><div style="color: black;">But there are some things to be considered:</div><div style="color: black;">Sitecatalyst 15 does <b>not support multi-suite tagging</b>.The reason is that there will be no need for it, when segmentation is inbuilt.</div><div style="color: black;">And if your site is huge and you use multiple Omniture/Adobe solutions like search center, then you cannot migrate immediately.</div><div style="color: black;">Yes, many customers of sitecatalyst are<span style="color: #444444;"> </span><a href="http://www.elephantsandanalytics.com.au/blogposts/migration-frustration-sitecatalyst-15/" onclick="recordOutboundLink(this, 'Outbound Links', 'elephantsandanalytics.com');return false;" style="color: #444444;">enraged</a> that though they have been sitecatalyst users for long , they cannot migrate immediately even if they want to.</div><div style="color: black;">Here is why from omniture<span style="color: #444444;"> - </span><a href="http://blogs.omniture.com/2011/04/12/15-for-15-how-to-upgrade/" onclick="recordOutboundLink(this, 'Outbound Links', 'blogs.omniture.com');return false;" style="color: #444444;">How to upgrade</a></div><div style="color: black;"><br />
</div><div style="color: black;">Along with sitecatalyst 15, a new product from adobe is 'Adobe SocialAnalytics'</div><div style="color: black;">This is focused on complimenting sitecatalyst to help monitor social activity.</div><div style="color: black;"><br />
</div><div style="color: black;">Well,that's it. These are what I think matter most regarding sitecatalyst 15.</div><div style="color: black;">I will update this post with more when I get to use sitecatalyst 15.</div><div style="color: black;">And if you have not yet read Adam's post on this topic, here's it :</div><div style="color: #444444;"><a href="http://adam.webanalyticsdemystified.com/2011/03/09/welcome-to-sitecatalyst-v15/" onclick="recordOutboundLink(this, 'Outbound Links', 'adam.webanalyticsdemystified.com');return false;">Welcome to sitecatalystv15 </a></div><div style="color: black;"></div><div style="color: black;">Your comments are always welcome , especially if i have missed anything here, do point it out :)</div></div>Indhumathi Kannanhttp://www.blogger.com/profile/17085506633045398433noreply@blogger.comtag:blogger.com,1999:blog-3658109621327004758.post-14216773825405366322011-03-17T17:19:00.004+05:302014-04-14T20:52:19.456+05:30Instances vs. Visits in Omniture<div dir="ltr" style="text-align: left;" trbidi="on">
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Instances and Visits in Omniture</div>
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Lot of people get confused between instances and visits in sitecatalyst . Actually they are two very different animals.</div>
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Instance is the count of the number of times a value was received in a conversion variable. Visit pertains to the session.<br />
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Lets look at it with an example. Say you are tracking the username in your website in a conversion variable (lets say evar1), then in the evar1 report the instances metric shows you the number of times evar1 received a specific value .<br />
So evar1 report would have values like Guest,UserA,UserB,etc and the instances metric will give the number of times each user accessed a page.<br />
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Now that we got an idea of instance, lets look at visit. A visit always identifies the session. A visit lasts for 30 minutes.Visit is the interaction a user has with a website.Visit can comprise of multiple page views/requests.<br />
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Instances would increment each time a particular value was received in the conversion variable. On the contrary, the visit metric does not behave so. Even if a value was received multiple times in a session, the visit metric takes into account only one count since it all happened in the same session.<br />
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So if a user views 3 pages in the following order</div>
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Login->Home Page(evar1=guest)->ContentPage(evar1=UserA)->AnotherPage(evar1=UserA)->Signout Page(evar1=loggedout)->Home page(evar1=guest).</div>
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So for the same value (lets take 'Guest') , the instance and visit metric would be different:</div>
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<table border="1" cellpadding="0" cellspacing="0" class="MsoTableGrid" style="border-collapse: collapse; border: none; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184;">
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<span style="font-family: 'Courier New'; font-size: 13.5pt;">eVar1 value<o:p></o:p></span></div>
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<td style="border-left: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 159.6pt;" valign="top" width="266"><div style="margin-bottom: .0001pt; margin: 0in;">
<span style="font-family: 'Courier New'; font-size: 13.5pt;">Instances<o:p></o:p></span></div>
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<td style="border-left: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 159.6pt;" valign="top" width="266"><div style="margin-bottom: .0001pt; margin: 0in;">
<span style="font-family: 'Courier New'; font-size: 13.5pt;">Visits *<o:p></o:p></span></div>
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<span style="font-family: 'Courier New'; font-size: 13.5pt;">Guest <o:p></o:p></span></div>
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<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 159.6pt;" valign="top" width="266"><div style="margin-bottom: .0001pt; margin: 0in;">
<span style="font-family: 'Courier New'; font-size: 13.5pt;">2<o:p></o:p></span></div>
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<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 159.6pt;" valign="top" width="266"><div style="margin-bottom: .0001pt; margin: 0in;">
<span style="font-family: 'Courier New'; font-size: 13.5pt;">1<o:p></o:p></span></div>
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*All of this would be counted as single visit if it had been done by the user within the 30 minute time frame. If it had been done by the user after a gap of 30 mins/more , or using two different browsers then more visits would be counted.<br />
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Lastly, since conversion variables are directly linked to success events, it makes more sense to use the visits metric with them. As instances and visits are different in sitecatalyst, they both have different scenarios of usage in analytics.<br />
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Indhumathi Kannanhttp://www.blogger.com/profile/17085506633045398433noreply@blogger.comtag:blogger.com,1999:blog-3658109621327004758.post-45966353489317740682011-03-14T18:51:00.008+05:302011-07-20T12:38:29.147+05:30Uniques exceeded in Sitecatalyst reports<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="https://lh3.googleusercontent.com/-ueFzVNxP7-I/TX4SZUVT9nI/AAAAAAAAAAQ/B04CpTPgkOo/s1600/limits.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br />
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</div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><img border="0" height="213" src="https://lh3.googleusercontent.com/-ueFzVNxP7-I/TX4SZUVT9nI/AAAAAAAAAAQ/B04CpTPgkOo/s320/limits.jpg" style="margin-left: auto; margin-right: auto;" width="320" /></td></tr>
<tr style="color: black;"><td class="tr-caption" style="text-align: center;"><i>Can you find your unique ?</i></td></tr>
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</div><div style="color: black; text-align: left;">There is a limit to everything aint there? Yeah..Its the case with Adobe (a.k.a Omniture) sitecatalyst as well.<br />
There are limits to the<a href="http://nuggets-webanalytics.blogspot.com/2011/03/omniture-variable-limits.html" onclick="recordOutboundLink(this, 'Internal Links', 'nuggets-webanalytics.blogspot.com');return false;"> variable sizes</a> as well as reports.<br />
Any report in sitecatalyst can only contain <b>500,000 unique values </b>atmost(per variable per month).Which means that any variable which has more than 500,000 unique values would throw up something which you wouldnt want.Yes, the report will then show you "Uniques exceeded" element.</div><div style="color: black; text-align: left;"><br />
</div><div style="color: black; text-align: left;">Okay,so gotcha..how do you resolve it? Well there is no specific solution to this, only workarounds..<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://lh5.googleusercontent.com/-6lWdsohLeVs/TX4gczsrgcI/AAAAAAAAAAU/ezQQvkF3eDs/s1600/unique_exceeded.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://lh5.googleusercontent.com/-6lWdsohLeVs/TX4gczsrgcI/AAAAAAAAAAU/ezQQvkF3eDs/s1600/unique_exceeded.png" /></a></div></div><div style="color: black; text-align: left;"><br />
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* <b>Cut down on the unique values</b><br />
Primarily anything more than 500,000 unique values is absurd , even in the reports..Whats the use of such a huge number of values anyway.<br />
So cut down on the unique values.Group them up, make sure all values are in the same case- remember most variables are case sensitive so 'home page' and 'HomePage' are two different values,even this could drive the numbers up.</div><div style="color: black; text-align: left;"><br />
*<b> Double your variable</b><br />
Well but what if you really want to keep all those uniques?<br />
Then what you could do is probably use two variables in place of one to track the value.If your pageName values contain the "Uniques Exceeded" then track your pageName in two props or two evars (as need be)<br />
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For instance say you have on hand a huge multilingual site with so much content and the pagename for each page has to be unique. Then you could do it like if the page is in english then track the name in prop1 and if page is in french then track the name is prop2. This way you have all your unique pageNames.<br />
But this has its pitfalls too..If you wanted to know the top pages on the site level (regardless of language) you'd have to use both the reports for prop1 as well as prop2</div><div style="color: black; text-align: left;"><br />
</div><div style="color: black; text-align: left;">Though Sitecatalyst allows only 500,000 unique values , I have heard <i>Discover</i> doesn't do so and lists all unique values. </div><div style="color: black; text-align: left;"><br />
</div><div style="color: black; text-align: left;">If you have used sitecatalyst for quite sometime , you would have by now faced this limitation.If so what did you do to resolve it? <br />
Do you think there are better ways to resolve this ? Or should Omniture raise the limits? ..<br />
You can either leave your comments here or email me..</div></div>Indhumathi Kannanhttp://www.blogger.com/profile/17085506633045398433noreply@blogger.comtag:blogger.com,1999:blog-3658109621327004758.post-55266156965009281892011-03-11T18:21:00.004+05:302011-07-20T12:38:51.579+05:30Great resources on Web analytics<div dir="ltr" style="text-align: left;" trbidi="on"><div style="color: black;">Whether you are a newbie to web analytics or a seasoned web analytics ninja , there are times when you want to refresh your basic understanding.</div><div style="color: black;">Here are some amazing resources on web analytics </div><div style="color: black;"><br />
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<ul style="text-align: left;"><li><a href="http://www.kaushik.net/avinash/2010/11/beginners-guide-web-data-analysis-ten-steps-tips-best-practices.html" onclick="recordOutboundLink(this, 'Outbound Links', 'kaushik.net');return false;">http://www.kaushik.net/avinash/2010/11/beginners-guide-web-data-analysis-ten-steps-tips-best-practices.html</a></li>
<li><a href="http://adam.webanalyticsdemystified.com/" onclick="recordOutboundLink(this, 'Outbound Links', 'adam.webanalyticsdemystified.com');return false;">http://adam.webanalyticsdemystified.com</a></li>
<li><a href="http://blogs.omniture.com/2008/08/05/traffic-variables-sprops/" onclick="recordOutboundLink(this, 'Outbound Links', 'blogs.omniture.com');return false;">http://blogs.omniture.com/2008/08/05/traffic-variables-sprops/</a></li>
<li><a href="http://blogs.omniture.com/2008/08/08/conversion-success-events/" onclick="recordOutboundLink(this, 'Outbound Links', 'blogs.omniture.com');return false;">http://blogs.omniture.com/2008/08/08/conversion-success-events/</a></li>
<li><a href="http://blogs.omniture.com/2008/08/13/conversion-variables-part-i/" onclick="recordOutboundLink(this, 'Outbound Links', 'blogs.omniture.com');return false;">http://blogs.omniture.com/2008/08/13/conversion-variables-part-i/</a></li>
<li><a href="http://blogs.omniture.com/2008/08/19/conversion-variables-part-ii/" onclick="recordOutboundLink(this, 'Outbound Links', 'blogs.omniture.com');return false;">http://blogs.omniture.com/2008/08/19/conversion-variables-part-ii/</a></li>
</ul></div><div style="color: black;"><br />
</div><br />
</div>Indhumathi Kannanhttp://www.blogger.com/profile/17085506633045398433noreply@blogger.comtag:blogger.com,1999:blog-3658109621327004758.post-79740100979484679602011-03-10T18:56:00.001+05:302011-07-20T12:39:35.705+05:30Omniture - Variable Limits<div dir="ltr" style="text-align: left;" trbidi="on"><b>Adobe(Omniture) Sitecatalyst - Variable limits CheatSheet</b><br />
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</div><div style="color: black;">The following character limits are for languages whose characters are one byte.For Asian languages like Japanese which constitute multiple bytes per character, the limitations will differ -probably less characters</div><ul style="color: black; text-align: left;"><li>PageName / s.pageName - 100 characters</li>
<li> Server / s.server - 100 characters</li>
<li>Hierarchy / s.hier -Maximum of 255 characters</li>
<li>Traffic variables / s.props - 100 characters</li>
<li> Conversion Variables / s.evars - 255 characters</li>
<li>events / s.events - unlimited</li>
But remember the s.events variable cannot contain any spaces and should contain only valid event name </ul><br />
</div>Indhumathi Kannanhttp://www.blogger.com/profile/17085506633045398433noreply@blogger.comtag:blogger.com,1999:blog-3658109621327004758.post-42310541440732132332011-03-10T17:33:00.003+05:302014-04-15T14:02:40.184+05:30About<div dir="ltr" style="text-align: left;" trbidi="on">
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<b>About this blog:</b></div>
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This is the place through which I wanted to reach out to the world. </div>
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I have been wanting to start a blog (like everybody else does) for quite a long time now.I guess I wanted a solid reason to do so.I think I have one now..I plan to share my knowledge on web analytics with everyone though I might start rambling about other things pretty soon ..Watch out!!!!!!!</div>
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